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The Year Of The ‘Red Moon’: Panerai’s Marketing Chief On The 2024 Luna Rossa Novelties
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The Year Of The ‘Red Moon’: Panerai’s Marketing Chief On The 2024 Luna Rossa Novelties

What is it like building the brand’s narrative—how do you decide on which stories to tell when? At Panerai, we strive to celebrate the brand’s rich legacy as well as innovating and pushing the boundaries of watchmaking through the continuous

Watch Out For The TAG Heuer Carrera's Detailed Role In ‘The Idea Of You’
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Watch Out For The TAG Heuer Carrera's Detailed Role In ‘The Idea Of You’

Picture this: A celebrity meets an ‘ordinary’ person… Sparks are exchanged followed by them professing their undying love for each other. Of course, there are challenges in the way of making this relationship work but ultimately, all’s well that ends

Best Of Both Worlds: Introducing The Jaeger-LeCoultre Master Grande Tradition Calibre 948
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Best Of Both Worlds: Introducing The Jaeger-LeCoultre Master Grande Tradition Calibre 948

Since their inception in the 1930s, world timer watches have had a major hold on the world of horology, with their ingenious mechanism of telling time simultaneously across different time zones. However, it wasn’t until the 19th century that the concept of

New Arrivals

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  • Tudor 1926

    ₹ 1,82,000

  • Tudor 1926

    ₹ 1,77,300

  • Tudor Ranger

    ₹ 2,61,400

  • Tudor Ranger

    ₹ 2,89,400

  • Tudor Black Bay

    ₹ 4,06,100

  • Tudor Black Bay

    ₹ 5,36,800

Featured Watches

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  • Tudor Pelagos

    ₹ 3,36,100

  • Bell & Ross Instruments

    ₹ 4,60,000

  • Chronoswiss Open Gear

    ₹ 11,00,000

  • Trilobe Les Matinaux

    ₹ 10,80,000

  • Laurent Ferrier Classic

    ₹ 75,10,000

  • Gerald Charles Maestro

    ₹ 19,30,000

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Experience watches in 3D & AR

These innovative features enhance the user's experience, adding depth, perspective, and augmented reality graphics to the watch face.

Text Cauvery River

The Million-Tree Project

Ethos, in partnership with responsible organisations, pledges to plant one million trees over the next 10 years.